When making judgements about others, you probably know that colour is the first thing we see, particularly when we meet someone for the first time. But did you realise that we make virtually instant judgements about a person’s status and even their spending habits from the colours they’re wearing?
For instance, in mediaeval times, the lower classes weren’t allowed to wear the colours of the upper classes, or they were fined, sometimes up to half a year’s wages! Lowly serfs had to wear the colours of the earth – brown and green tones, that came from dyeing cloth with things that were immediately to hand and were cheap – grass, soil, even dung!
The most expensive dyes were brand-new colours at the time, particularly purple and red. These colours were kept for royalty and the bigwigs in the church. Think of a portrait of Henry VIII (the one who had 6 wives) in a deep red coat festooned with rubies and purple and gold needlework, or perhaps a Pope or a Cardinal in his red robes.
And this still happens today
Oh yes, it does!
Making judgements about others based on what they’re wearing is something every single one of us does without even thinking. And don’t get too complacent about this – because everyone else is doing exactly the same thing to you too!
What we wear – and why – is totally fascinating
You will love learning about
- how the colours you wear tell people all about you
- how to show your clients how to use this to get what they want – new job, partner, promotion
- how to become a colour expert in the eyes of the people who matter the most – your paying clients