Learn at your own pace

• 5 different ways to diagnose your clients’ style personality
• how to diagnose your client’s body shape without needing to measure or touch her
• how to advise ladies of all ages about which styles, shapes and lengths will make them look their most fabulous
• how to assess and solve figure problems
• tried-and-tested marketing techniques
• how to get your first style clients

Transform or kick-start your existing colour and image business by

Boost your client’s self-confidence

Help ladies make the most of their Body Shape and Style Personality

Make an impact and provide a styling service that changes your clients’ lives for the better by showing them:

I started out with 5 Body Shapes, I’ve worked with 9, I’ve used up to 12, but now I stick to just 3 Body Shapes – because it’s easy to learn, easy to remember, and your client will ‘get it’ straight away.

When it comes to Style Personality, I can’t begin to tell you how many different methods I’ve tried and discarded over the last 30+ years. On this course I’ll introduce you to 6 Style Personalities that work and, as all my training is franchise free, you can use different titles and adapt the content to suit your own business needs.

You will also learn how to:

• advise on jewellery and other accessories
• select the most flattering hairstyles for your client
• select the most flattering glasses for your client
• select the most flattering hats for your client

The key to your successful style business

Learn tried and tested methods of diagnosing your client’s Body Shape

A Ladies’ Personal Style consultation should be fun. It should never a nerve-wracking experience where the poor client thinks she’s got to strip down to her unmentionables.

We do NOT do that to our clients.

My Personal Style course takes you into the dark art of body shape which, over the years, I have simplified down to something that you can pick up quickly and easily and, more importantly, that your client will understand without having to fathom out which musical instrument she resembles!

You will learn at least 3 different ways of working out what body shape your client is without having to touch her.

None of this silly measuring nonsense; it’s so unnecessary and so invasive.

I remember having my style ‘done’ hundreds of years ago and having to change into a leotard in front of one colleague (not even a good friend) and 4 other perfect strangers. What an absolutely hideous experience and I swore there and then I would never do that to my clients.

I usually brandish a tape measure around just to demonstrate that I will not be using it, and you will see your client visibly relax straight away. There are plenty of other great ways to distinguish a lady’s body shape, scale and proportion without having to touch her, and I show you exactly how to do that.

Learn tried and tested ways of diagnosing your client’s Style Personality

Ladies just love finding out who they really are but also how they can use different style personalities to dress differently for different parts of their life. So let me show you 5 easy and fun ways of working out your client’s Style Personality.

I will show you how to pick and choose the style personalities that work best for you, as the consultant.

I will also show you how to discover the style personalities that work for all your different clients too.

After all, every single client will be looking to you to help her dress for every single occasion in her life from now on!

Show your clients how to get what they want from life

You will discover:

1. how to show the quietest, shyest lady on the planet how to dress for an interview and get that job before she even opens her mouth!
2. how to show the most aloof, powerful-looking lady on the planet how to dress to not frighten a potential partner away!
3. how to show the most uninterested-in-clothes lady how to dress to impress her partner’s boss and his corporate colleagues!

Discover your own body shape and style personality too

Understanding my body shape and style personality was a key turning point for me, and it also changed the way I ran my image business. You need to understand yours too because you must have your own story to tell.

You will discover all about your own body shape and style personality on this course because what happened to you is what potential clients want to hear about.

When you can say with confidence, “I know just how you feel,” you’re building rapport and a long-term relationship with each individual client. They’ll book with you to find out how they can change their wardrobe and life too.

Show your client how to get what she wants

You will be able to use all your skills and understanding of the power of clothes, colour, style, shape, fit and personality plus your own personal experiences to show any client how to get what she wants.

You will get such a buzz from this; it’s so incredibly rewarding.

The feedback from your extremely happy clients will make you want to help more and more ladies to get what they want, and they’ll be so busy recommending you to all their friends that you’ll soon have more work than you can cope with.

How perfectly dreadful is that?

I know, because that happened to me,

and I’ll tell you all about it and what actually happened when I ‘see’ you on this course.

Get started with clients straight away

I have created loads of print-ready client handouts that you will be able to use immediately. Then, as you develop your own ‘style’ of working, you can update them or create your own.

These print-ready handouts will get you started immediately and save you the hassle of trying to fathom out what information to give to your clients while you’re still trying to get to grips with your style diagnosis.

I strongly recommend

1. Book your existing clients in RIGHT NOW for a personal style consultation
2. Purchase your Personal Style course
3. Watch the videos, study the manual and all the online notes and…
4. You’ll be earning back your investment in just a few days or weeks

You’ll easily earn at least 10 times your investment

You could easily spend up to GBP 6,000 on another company’s course that will teach you how to pin your client to the wall, measure her to within an inch of her life, compare her to the ‘perfect’ woman, and dole out the same boring advice to every lady on the planet who happens to fall into the ‘inverted triangle’ body shape or whatever it is!

That’s out-dated stuff and it just doesn’t cut the mustard any more

The 21st century client is so much more savvy than that.

She wants to know:

Over the years, I’ve spent many thousands learning how to turn Personal Style information into a rewarding experience for your client and a truly successful income generator for you.

So save weeks, months and years trying to fathom it out for yourself, and save thousands of your own money right now because this price is an absolute steal.

Recoup your investment easily and quickly

When you’ve discovered how to use the massive amount of content from Personal Style in your business, you’ll only need a handful of clients to recoup the entire training fee. Sounds incredible? Well, that’s what I thought until I discovered how I was missing out on the most obvious way of earning money from my image business.

I share the stories of how I added personal style to my portfolio of services and doubled my income in this course.

You will love this!

Course schedule

We assume nothing on this course and start with the basics of personal style.

We go through several style consultations, walk step-by-step through the consultation process, and by the end of day 2 you will have learned all this:

On Day 1 we cover:

• Introduction
• What is style?
• Style personality
• Style personality questionnaire
• Style personality bullet points

• Style personality client handouts
• Style personality visual boards
• Style personality magazine cutouts
• Style personality case study
• Perceptions of style personality

• Style personality celebrity case study
• Style personality handbag demonstration
• Shopping for style personality
• Body shape
• Diagnosing body shape

• Body shape – Torso shapes
• Body shape – Bottom shapes
• Body shape – Waists
• Body shape – Necks

• Body shapes linked to personality
• Promoting your style services
• Real-life case study
• Re-cap on personality and body shape
• Scale and proportion

On Day 2 we cover:

• The horizontal line
• Sumptuary law
• Sleeve lengths
• Skirt lengths

• Line, proportion and personality
• Face shapes and hair
• Style tips for talks
• Putting it all together for a real client

• Real life case studies

• Creating your business plan
• Real-life case study: a client
• Real -life case study: an evening event

• Colour personalities – a discussion
• Creating a program
• Questions

By the end of day 2 we have covered so much, and it’s such darned good stuff too!

Course insight

a) Over 11 hours of online video of a two-day live training course

b) A plethora of online documents and audio classes to download

• Personal Style Training Manual
• Extra course notes with hints and tips to illuminate the major learning points
• Getting started guide
• Style personality client handouts
• Body shape handouts
• Client Feedback Form
• Personalised image profiles

• Style personality questionnaire
• Bullet-point style personality advisor
• Shopping for your style personality
• Bullet-point body shapes advisor
• Torso shapes advisor
• Bottom shapes
• Measuring without a tape measure

• Shopping for your body shape
• Dressing points
• Shapes and lengths
• Types of necklines
• Types of waistlines
• Worldwide size tables
• Vanity sizing

• Different sizes in different shops
• Business success stories
• How to run a purple workshop
• Creating a program for your clients

c) Three extra audio classes

• Style Trade Secrets – Who exactly is your client?
• Style Trade Secrets – 6 questions you must ask your client
• Style Trade Secrets – Tactic to give you the clients you need to jumpstart your Style business