The Fabulous Get More Clients Course

How to get more clients – franchise-free training

Discover where to find your first paying clients, how to let potential clients know that you’re available for business, exactly what to say to them, what to charge, and how to keep your clients once you’ve got them!

Welcome to Get More Clients

The course for image consultants who want to know

1. where to find your first paying clients
2. how to let potential clients know that you’re available for business
3. exactly what to say to convert interest into paying customers
4. what to charge
5. how to keep your clients once you’ve got them
6. how to build a successful image consultancy that brings all the rewards you know you deserve

7 days from now, you’ll have a practical, workable plan to help you build a successful image consultancy based around you, your personality, skills and experience, together with the kind of lifestyle you really want, to get all the clients, bookings, and financial rewards you know you deserve.

I wish someone had shown me all this when I started my own image consultancy over 40 years ago. I would have created more bookings and more income so much more quickly…

This course will take you from being a rookie with little or no idea how to find any clients at all…

to a confident client magnet who knows exactly where to find your ideal clients, exactly what to say to them, and exactly how to easily convert them into paying customers.

You see, being good at what you do just isn’t enough

You could be the greatest image consultant on the planet but if you don’t have any clients you simply don’t have a business.

You need to know where where to find clients, let them know what you have to offer, and know how to convert them into paying customers.

It really naffs me off me when I talk with image consultants who are struggling to find paying clients when the solution is often so simple.

That’s why I created the Get More Clients course.

You get lifetime access so you can come back whenever you want and re-do the exercises and challenges again and again. I do this myself every 12 months or so because, as we grow in our journey as business owners, we naturally evolve and change.

Reality check

Let’s face it – if you keep on doing what you’ve always done, you’ll keep on getting the results you’ve always had. And, if you’re still reading this then that’s clearly not what you want.

Isn’t it time you changed what you’ve been doing so far?

Get More Clients will take you back to basics, starting with YOU.

You will rediscover who you are, your strengths and skills, and what you’re really doing here!

You will learn how to combine your personality and your innate talents with your learned skills and experience, making it easy-peasy to Get More Clients and create the results of your dreams.

You will also discover where to find your first paying clients, how to let potential clients know that you’re available for business, exactly what to say to them, what to charge, and how to keep your clients once you’ve got them!

Change what you do to get the results you want

Just a few weeks (or even days) from now, you will have a practical, workable plan to help you build a successful image consultancy based around you, your personality, skills, and experience.

You will know exactly how to get all the clients you want with all the financial rewards and improved lifestyle you know you deserve.

Buckle up! Get More Clients will change your life!

About the author: Award-winning business owner Kim Bolsover has over 40 years’ experience teaching and mentoring individuals, professionals and corporations how to create more success by improving their appearance, behaviour, and communication.

I wish you everything that I wish for myself.

Course author
Kim Bolsover

What happy consultants have to say about Get More Clients

The help and support from this group has been brilliant. I really feel like I belong to a great community – thanks Kim. And equally – thank you everyone who participates in it – fab bunch you are

Your workbooks are great because they are making me face questions about my business I have probably tried to ignore in the past – but am now in the place to face them head on

I’ve been talking about growing my business for 2 years because of all the things it would allow me to do but I haven’t got anywhere. I’ve done more for my business in the last 6 weeks (in this course) than the previous 2 years. Thanks Kim!

The help and support from this group has been brilliant. I really feel like I belong to a great community – thanks Kim. And equally – thank you everyone who participates in it – fab bunch you are

Thank you Claire and thanks for taking one for the team. Although Kim is never too rough on us we need her straight talk for sure. For me this is mostly new since I’ve never done marketing or selling in the formal sense like I am now. I have much to learn but it’s exciting.

I did the two lists exercise this evening and found this very useful. I was able to work out why I want to run my own business and also the things that are holding me back.

Just finished part 1 in the handout and boy that was a lot of thinking work (even for a teacher) but I did find it enlightening. I’m exhausted from it and have to go off to do some marking, so will need to get back to the rest later in the week, I won’t listen to the call until I’ve completed the handout. So far I’ve discovered that I enjoy things which allow me to be creative and expressive, learn empowering and healing life skills and then to share and teach them to others.

Get More Clients module by module

Module #1

Plan for success
I know you’re looking for more clients and more money in your business but you’re not living in a magic kingdom (more’s the pity). You have to plan for success and here are some great quotes about planning for success:

Give me six hours to chop down a tree and I will spend the first four sharpening the axe ― Abraham Lincoln

Businesses, like babies and books, need nurturing, time, energy, love, and planning to develop, grow and prosper ― Rachael Bermingham

You need to know who you’re going to work with.

You have to decide what you’re going to offer them, and to do that, we need to look at your innate talents and the skills you’ve learned along the way.

Plus we need to establish what YOU want from your image consultancy, your goals around financial rewards, self-fulfilment, and the kind of lifestyle you want. So in Module 1, you’ll work through a 7-step exercise to plan for success.

Having no plan – is like leaping off a precipice and trying to knit yourself a parachute on the way down ― Kelli Jae Baeli, Armchair Detective

Yes, the first module of bootcamp has helped me already – it has helped me realise that actually I don’t really want more clients, or at least not in the way I thought! So good to know. CB,UK

Module #2

Your niche
Before you can begin to learn how to attract clients, you must totally understand what you are selling, and who you are selling your product or service to.

Without this clarity in your own mind, how can you possibly explain to potential clients what you can do for them>

And how can you expect your potential clients to understand what you have to offer them?

Know what your customers want most and what you do best. Focus on where those two meet.

So many people ask me

What do I say to potential clients to get them interested in my product or service?

My answer is in three parts
1. Are the people you are talking to your target market?
2. Even if they are, is what you are offering what they want right now?
3. You need to be able to explain the benefits of what you are offering to your target market in a way that they ‘get’ and understand.

To be able to talk to potential clients in any way, shape or form, you must define exactly what you’re selling and then work out exactly who will buy what you have to offer, or you’ll be wasting your time and theirs.

So in Module 2 you will work through an exercise that gets down to the nitty-gritties of defining your niche.

Module #3

Lead generation
From Module 1 you know who you are and what type of product or service you want to offer to your customers and from Module 2 you have a clear picture of your ideal client (your target market) and have clearly defined your niche.

Now, you need to find and attract your ideal clients. The business terminology for this process is ‘lead generation’.

In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.

Many clients ask me

What do I say to my target market to get them to buy from me?

You need to explain to your prospects what you can do for them, and, to do that, you need to work out how you can help them, and, to do that, you need to know first of all what they actually need help with.

Without new leads or prospects you can’t grow your image consultancy so in Module 3 you’ll work through an in-depth exercise concentrating entirely on the lead generation process.

Good morning All! I am only just finished with Module 3. I thought I’ll share a few things that changed for me already. Firstly I finally have the courage to say no to seeing clients on Saturdays, unless it is a group. I simply cannot justify seeing one individual and sacrificing valuable family time. (It may be completely different for you). I needed to do Module 1 to have a fresh resolve about who I am.

Secondly the ‘ethical bribe’ was very helpful. In dealing with groups, I used to have lucky draws. But that meant most people got nothing. So for future speaking engagements or advertising opportunities, I would like to have a voucher for everyone.

Thirdly, thinking through my ideal client, I realized that there are two distinct groups. The ‘older’ ladies, and out of that flows the other group: their daughters, nieces, etc. I most often see a younger family member, before the ‘older’ person comes back for more services. I discovered that I am really comfortable working like this. I ‘target’ the 40 plus ladies, in terms of marketing, but I happily work with the ‘spin off’ younger ladies.

Lastly (for now), from Module 3, I concluded that I definitely do not want to have an online business. I find that way too impersonal. I like to be hands-on involved in my community. Maybe you are, whilst doing the ‘long-distance’ work. For me that would be a distraction, though.

Soooooo good to get clarity, that is one of the things that I love about the Bootcamp. CB, South Africa

Module #4

Lead conversion
Now you need to convert those leads into sales. The business terminology for this process is ‘lead conversion’.

In marketing, lead generation is the process of converting a lead into an account, contact, and/or opportunity. Leads are typically generated from marketing events, such as trade shows or mailing campaigns.

To have a business at all – You must have customers who pay you for your products and services so in Module 4 of the Get More Clients course you learn how turn your prospects into paying customers by:

1. engaging with them
2. keeping in regular contact with them
3. creating offers they can’t resist
4. following up with them

Module #5

Sales conversation
In Module 4 you worked through a 7-step lead conversion exercise to help you convert your leads (prospects) into paying customers and you’ve already invited your prospects to connect with you at a 1-1 level.

So you have their contact details from either (or both) offline and online marketing campaigns, and it’s time you invited your prospect to a sales conversation.

The discovery call – You may prefer to refer to this as a:

1. discovery call
2. marketing audit
3. breakthrough session
4. strategy call
5. complimentary consultation

The purpose of the discovery call is to establish where your prospect is now and where they would rather be, to establish their desires (wants) and their challenges (issues), to add value, and to invite them into your offer, but only when you think this appropriate.

So in Module 5 you get a confidence boost as I take you deep into the secrets of how to create your own script for those all-important sales conversations.

Quick round-up of Modules 1 – 5, before you tackle Module 6

• In Module 1 you discover who you are and what type of product or service you want to offer to your customers
• In Module 2 you create a clear picture of your ideal client (your target market) and clearly define your niche
• In Module 3 you learn how to find and attract your ideal clients with a lead generation process
• In Module 4 you have a 7-step exercise to help you convert your leads (prospects) into paying customers
• In Module 5 you have the steps to develop your own sales conversation script

Module #6

Product Pricing
So in Module 6 it’s time to take on the challenge of pricing your product or service with a 7-step exercise to help you develop the pricing strategy for your products and services.

In the final step of this exercise you will be ‘encouraged’ to re-visit the final step of Module 5’s workbook because you will have to recalculate how many discovery calls you now need to schedule, and you may need to re-vamp the content of your discovery call.

HUGE TIP: If ever you’re confused about pricing any of your products or services, remember this; if you’re asking, “How much should I charge for this product or service?” you’re asking the wrong question. You should be asking, “How much value am I delivering to my client?”

Bonus Course Module #7

Special Bonus #1 Putting it all together
This is your opportunity to put everything you have learned together and create your very own business plan.

Special Bonus #2 Completion exercise
If you want to build a successful business, you need to adopt a business attitude and that means continually looking at where you are now and where you want to be so that you can fathom out what (else) you need to do to achieve your goals.

Moving forward is also often about leaving ‘stuff’ behind.

Decluttering your brain of all the ‘stuff’ – good and bad – that happened before can really help you move forward with clarity and direction.

So I’ve included a great completion exercise. It really helped me, so I’m sure you will love this.

Special Bonus #3 What it really takes
A bonus webinar with workbook

If you really, truly want to know what it actually takes to run a successful business (I’ve used image consultancy here as my example but this applies equally for other types of businesses too), then this audio webinar workshop is for you.

If you have a trickle of clients (if any) and even less income from your business, then this webinar is definitely for you too.

No more faffing about! It’s time for some good hard decision making. By the way, this is a WORKshop which means you will have some work to do!

I found Module 1 very helpful. I have heard lots of messages about vision before, but nothing that linked it to the question ‘Why?’ What a great, practical ‘handle’ to give to this fuzzy thing called ‘vision’. I am inspired to think some more

I listened to Module 5 this morning. That and I reviewed Module 4 again and really concentrated on them. Fantastic information and a lot to swallow and digest. I was impressed with that bit about your world-view coach as well. I feel like I’ll have to revisit all these modules again and again

I’ve always tried to live a life of integrity and I think it’s worked out. I feel like I have arrived at the right time and place in my life and I am super grateful for you being here to help me walk through the door thats open before me. Thank you Kim, for being true to who you are. And Thank You to all the other members of Get More Clients who are sharing this journey with me

The help and support from this group has been brilliant. I really feel like I belong to a great community – thanks Kim. And equally – thank you everyone who participates in it – fab bunch you are

When I listen to the Q&A replays I see how valuable they are to the course and the added value they give and the one to one advice you give

Let’s do this together

Investing in this fabulous course will change the very fabric of your business.

You will know how to get more clients, have more confidence in yourself and your business, and with lifetime access, you’ll be able to repeat the process whenever you need or want.

It’s designed specifically for business owners like you to Get More Clients. Simple as that!